EU’s New Product Safety Rules: How to Keep Your Shipments Moving

If your business ships consumer goods to the European Union (EU), you need to be aware of the General Product Safety Regulation (GPSR), which came into effect on 13 December 2024. This regulation introduces stricter safety requirements, improving product transparency, traceability, and accountability across both online and offline sales channels.

For shippers, the key takeaway is clear: non-compliance could lead to customs delays, product detentions, or even rejection from the EU market. Now is the time to take action and align your logistics strategy with these changes.

What’s Changing Under GPSR?

• Tougher Safety & Traceability Standards – Products must comply with stricter safety rules, including clearer labelling and improved tracking.
• EU-Based Economic Operator Required – Every shipment must have an EU-based economic operator (such as a manufacturer, importer, or distributor) who is responsible for compliance.
• Longer Record-Keeping Requirements – Businesses must retain traceability records for six years, making thorough documentation more important than ever.
• Stricter E-Commerce Regulations – Online marketplaces and sellers must follow tighter product safety obligations. This includes proactive monitoring and formal recall processes.
• Wider Product Scope – The GPSR now covers refurbished and second-hand goods, in addition to newly manufactured products.
• Mandatory Risk Reporting & Recalls – If a product poses a serious safety risk, businesses must report it immediately and take corrective actions such as product recalls or consumer warnings.

How to Stay Compliant & Avoid Shipping Delays

With these new rules in place, failing to comply could result in customs delays, increased costs, and disruptions to your supply chain. Here’s how to stay ahead:

✅ Appoint an EU-based economic operator for all shipments.
✅ Update product documentation to meet the GPSR’s new safety and labelling requirements.
✅ Strengthen supply chain oversight to align with the six-year traceability rule.
✅ Prepare for more customs inspections by identifying and addressing potential compliance gaps early.

Why Work with Couriers & Freight?

Keeping up with changing regulations can be complex, but Couriers & Freight makes shipping to the EU simple. We provide end-to-end logistics solutions that help businesses comply with GPSR while keeping shipments on track.‍

Expert Compliance Support – We check that your shipments meet GPSR standards before they leave.

Reliable Customs Clearance – Our global network helps your goods move through customs without unnecessary delays.

Integrated Shipping & Tracking – Our platform simplifies documentation, compliance, and real-time tracking. So you stay on top of your shipments.

Act Now to Avoid Disruptions

The GPSR brings major changes to EU product safety laws, and compliance is not optional. Taking steps now and working with a trusted logistics partner like Couriers & Freight will help you avoid costly delays and keep your supply chain running smoothly.

Need expert guidance? Get in touch with our team today!

Avoid EU Shipping Delays Under New Safety Laws

Keep your shipments moving with expert logistics support. Stay compliant with GPSR and prevent costly hold-ups at customs.

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