How to Start Selling on Temu Australia: Step by Step Guide

If you’re looking to sell on Temu, now is a great time to get started on learning the logistics of it all. Temu has rapidly emerged as one of Australia's fastest-growing e-commerce platforms. A 2024 report by Roy Morgan revealed that the number of Australians shopping on Temu each month increased by 32%, from 1.26 million in late 2023 to 1.66 million by mid-2024.

This guide is designed for Australian entrepreneurs and small-to-medium-sized businesses who want to explore Temu as a new sales channel. Whether you're already selling online or just starting, this step-by-step article will walk you through everything you need to know.

By the end, you’ll feel more confident about joining Temu and ready to tap into a new audience of budget-savvy shoppers across Australia.

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What is Temu, and Why Sell on It?

Temu is a fast-growing online marketplace that connects buyers with a wide range of products at affordable prices. Launched in Australia in 2023, it has quickly become popular for its low prices, frequent promotions, and broad product selection.

For Australian businesses, Temu offers an opportunity to reach a large and growing customer base. The platform is especially popular among younger shoppers who are used to buying online and looking for a good deal.

One reason to sell on Temu is the platform’s focus on simplicity. Sellers can list products, manage orders, and communicate with customers all in one place. Temu also supports its sellers with logistics, making it easier to fulfil orders without needing to manage shipping on your own.

Selling on Temu can also serve as a useful stepping stone for those looking to grow their e-commerce operations. It’s a flexible way to explore online retail without the overheads of a physical store or complex website setup.

How to Become a Seller on Temu: Step-by-Step

If you're ready to sell on Temu, the good news is that getting started is straightforward. Temu provides a simple onboarding process for new sellers in Australia. Here’s how to set up your seller account step by step:

Step 1: Visit the Temu Seller Portal

Go to the official Temu seller website. Look for the "Register" or "Sign Up" button to begin the process.

Step 2: Create Your Seller Account

Fill out the registration form with your details. You’ll need to provide your email address and create a secure password. Some sellers may also be asked to verify their phone number.

Step 3: Verify Your Business Information

Temu requires sellers to provide valid business credentials. This includes your Australian Business Number (ABN), business name, and identification documents. Make sure the information matches your official records to avoid delays.

Step 4: Set Up Your Seller Store

Once your business is verified, you can start setting up your storefront. Choose a name that reflects your brand. Add a logo and brief description. This helps build trust with potential buyers.

Step 5: Add Your Products

Start uploading your products to your store. Include clear photos, accurate descriptions, and correct pricing. Temu prefers detailed listings that help buyers make quick decisions.

Step 6: Set Up Logistics and Fulfilment

Decide how you'll handle shipping, either in-house or with a third-party logistics (3PL) provider. A 3PL can manage storage, packing, and delivery, helping you save time and scale faster. Reliable logistics are key to keeping customers satisfied on Temu.

Step 7: Review and Accept the Terms

Before your store goes live, you’ll be asked to agree to Temu’s seller terms and policies. Read these carefully to understand your responsibilities as a seller.

After completing these steps, you’ll be ready to sell on Temu. Keep your store updated and check for messages regularly. This helps you maintain a good reputation and boost your chances of success on the platform.

How Much Does it Cost to Sell on Temu?

Understanding the costs involved is essential before you decide to sell on Temu. The platform aims to keep things simple for sellers, but it’s important to be across the details.

Temu does not charge an upfront fee to list products. Instead, it uses a commission-based model. This means Temu takes a percentage from each sale you make. The exact rate can vary depending on your product category. On average, sellers report commissions ranging between 10% and 20%.

There may also be fees related to logistics or payment processing. These will depend on how you choose to handle shipping and fulfilment. If you use Temu’s in-house fulfilment services, costs might be bundled or calculated separately based on volume and weight.

When you sell on Temu, it’s also worth noting that the platform encourages competitive pricing. You’ll need to factor in your margins carefully to remain profitable while offering value.

Compared to other platforms like Amazon, Temu’s fee structure can be more affordable. There are no monthly subscription fees or hidden charges. This can make it an attractive option for SMEs starting in e-commerce.

Before you launch your store, take time to map out all potential expenses. This includes product sourcing, shipping, returns, and platform fees. Doing so will help you price your products effectively and build a sustainable business.

Is Selling on Temu Profitable?

Selling on Temu can be highly profitable. But like any marketplace, success depends on several factors. Temu’s business model offers opportunities for Australian sellers to reach a broad audience at relatively low costs. Its low barrier to entry and wide customer base create the potential for strong sales.

A 2024 report from Statista showed that Temu's mobile app was downloaded 11 million times in the first quarter of 2024 alone, highlighting its growing popularity in the Australian market. This shows a significant customer base actively engaging with the platform, which can drive traffic to your products.

Profitability on Temu also depends on your product pricing and inventory management. Products that are priced competitively tend to perform well, especially if they fall into trending categories like home goods, fashion, or electronics. However, lower-cost items often have slimmer profit margins, so it’s important to carefully calculate your pricing strategy..

You can achieve profitability on Temu by planning carefully and using the right strategy. Sellers who effectively manage their listings, pricing, and inventory have the opportunity to thrive in this fast-growing marketplace.

Selling on Temu vs Amazon Australia

When deciding whether to sell on Temu or Amazon, it’s important to consider key differences:

• Fees: Temu generally offers lower fees than Amazon, making it more attractive for small businesses. Temu’s commission structure is simple and transparent, whereas Amazon has multiple fees, including referral and fulfilment fees.
• Ease of Use: Temu’s seller registration process is quicker and less complex compared to Amazon’s, which requires more steps to set up your account.
• Customer Base: Temu’s platform is newer, but it’s growing rapidly. It attracts a different demographic, often looking for budget-friendly items. In contrast, Amazon has a larger, more established customer base, but also faces higher competition.
• Fulfilment: Temu offers more flexible fulfilment options. Sellers can manage their shipping or partner with third-party logistics providers. Amazon, on the other hand, is known for its Fulfilment by Amazon (FBA) service, which can be more costly but offers convenience.

You can choose to sell on Temu if you want a lower-cost entry and fewer barriers, especially compared to Amazon.

Tips for Success on Temu

To succeed with selling on Temu, focus on these key strategies:

• Create quality listings: Use clear, high-resolution photos and write accurate, engaging descriptions. Highlight the benefits of your products and include any relevant local details.
• Manage inventory wisely: Avoid dead stock by monitoring demand and using Temu’s inventory tools. Be ready to adjust your stock levels based on trends.
• Stay responsive: Promptly reply to customer inquiries and resolve issues quickly. A good response time improves your seller rating.
• Use Temu’s promotional tools: Take advantage of any marketing and advertising opportunities to boost product visibility.
• Track performance: Regularly review sales data and customer feedback. This will help you refine your strategy and stay competitive.

How Couriers & Freight Can Support You with 3PL Services

When you sell on Temu, efficient logistics is key to keeping your business running smoothly. Partnering with a third-party logistics provider (3PL) like Couriers & Freight can help streamline your operations.

Couriers & Freight offers services such as warehousing and fulfilment and shipping via freight or courier. By using their 3PL services, you can focus on growing your business while they handle the fulfilment side. This can lead to quicker delivery times, improved customer satisfaction, and fewer logistics headaches.

A reliable 3PL partner helps ensure that your products are in stock, correctly packaged, and delivered on time, giving you a competitive edge when you sell on Temu.

Ready to Sell on Temu Australia?

Selling on Temu presents a great opportunity for Australian entrepreneurs and small businesses to expand their e-commerce presence. With its growing popularity and simple setup process, Temu offers a platform to reach a broad audience at a low cost. 

By following the steps outlined in this guide, you can confidently sell on Temu and start growing your business. Whether you're a first-time seller or looking to diversify, Temu is worth considering for your next e-commerce venture.

Start Selling on Temu with Ease

Streamline your Temu operations with Couriers & Freight's expert 3PL services. Focus on growth while we handle your logistics.

Get a Quote Now