Benefits of a Multi Carrier Approach
Not so long ago, retailers could get along just fine partnering with a single carrier to deliver their wares. If anything, this was preferable to using multiple carriers as it allowed for the negotiation of favourable rates and a standardised shipping process. Today, however, this poses a huge risk to growing businesses. Carrier services are always changing, so leveraging a range of different options as part of a multi-carrier shipping strategy can put your business ahead of the rest by providing more competitive rates and better customer experience.
Carriers have different strengths and one couldn’t possibly deliver on all your needs. Customers expect choice, which means a multi-carrier shipping strategy is key to meeting expectations.
A multi-carrier approach gives you power to negotiate costs. With multiple carriers at your disposal, you can “rate shop” for the best deals based on your needs for each order.
Access to multiple carriers improves service and customer experience. By utilizing different shipping providers, you can hold carriers accountable for failing to meet expectations and switch providers as needed.